Introduction

Rock City Roofing is a residential roofing company based in Little Rock, Arkansas. We specialize in insurance restoration work, including damage assessment, estimates, and roof installation. This privacy policy explains how we collect, use, and protect customer information.

Information We Collect

When you contact Rock City Roofing or work with us on a project, we collect information necessary to complete your roofing work:

  • Personal Information: Your name, phone number, email address, and home address (property address)

  • Insurance Information: Your insurance company name, claim number, and policy details (if applicable)

  • Photos: Before, during, and after photos of your property taken by our team or provided by you

  • Communication Records: Text messages, emails, and phone calls between you and our team

  • Financial Information: Payment method used (check, credit card) and payment records related to your project

  • Property Information: Mortgage information (when applicable) and details needed for the roofing estimate

  • Agent Information: Names and contact info for your insurance carrier agent or adjuster (when applicable)

  • Website Visitors: When you visit our website, we may automatically collect certain information about your visit through website analytics and similar technologies. This may include your IP address, pages visited, time spent on the site, and the website or source that referred you to us. We use this information to understand how our website is used and improve its performance.

How We Use Your Information

We use your information to provide roofing services, manage your project, coordinate with insurance carriers, process collections for past-due accounts, comply with legal obligations, and maintain internal business records.

More specifically, we use your information for:

  • Scheduling inspections and communicating project updates

  • Creating estimates and processing quotes

  • Coordinating work with your insurance carrier (when your job is insurance-related)

  • Sending appointment reminders and job status updates via text or email

  • Requesting your approval on any changes to your project (via text or email)

  • Sending invoices and payment notifications

  • Sending photos and documentation related to your project

  • Requesting reviews or feedback after your project is complete

  • Maintaining records of completed projects for our business files

We do not sell, rent, or share your information for profit or marketing purposes.

Text Messaging

Rock City Roofing uses text messaging to communicate with customers about their roofing projects. Our text messages are sent manually by our team for specific project-related reasons:

  • Appointment confirmations and reminders

  • Job updates (e.g., "crew arriving," "work in progress," "project complete")

  • Invoice and payment notifications

  • Requests for project approval or authorization (e.g., material selections, change orders)

  • Photos and documentation of your project

  • Requests for reviews or feedback

Frequency: You may receive text messages during and around your project timeline. Frequency varies based on project activity and communications related to your project.

Opting Out: If you wish to stop receiving text messages from Rock City Roofing, you may reply "STOP" or contact us by phone or email. We will process opt-out requests as reasonably required.

Who We Share Your Information With

We only share your information when necessary to complete your roofing project or with service providers who help us operate our business:

  • Insurance Carriers: If your project involves insurance restoration work, you authorize Rock City Roofing to communicate directly with your insurance company regarding matters related to your claim. This communication may include sharing estimates, photos, claim details, and other information related to your roofing project and insurance claim. In cases where a mortgage company is named on your insurance check, we may also assist with payment processing and related communication as needed.

  • Material Suppliers: We may share necessary information with material suppliers to facilitate delivery and project coordination.

  • Subcontractors: We may share project information with subcontractors and service providers who assist with your job, including photos and location details needed for work preparation.

  • Cloud-Based CRM Software: Your project information is stored in cloud-based CRM software used to manage customer data and project records.

  • Payment Processors: If you pay by credit card, your payment information is processed through a third-party payment processor. Rock City Roofing does not store or access your credit card information directly.

How We Protect Your Information

We take reasonable steps to protect customer information from unauthorized access. Our electronic systems require login credentials, and physical records are maintained at our office. Credit card information is processed through third-party payment processors and is not stored directly by Rock City Roofing.

How Long We Keep Your Information

Rock City Roofing maintains customer records as follows:

  • Active Projects: While your project is ongoing, your information is stored in our CRM for immediate access and project coordination

  • Completed Projects: After your project is closed and archived, we maintain copies of your information in digital backup and printed form

  • Text Messages: Text message conversations are retained for the duration of your project and may be maintained afterward as business records. Retention practices may vary by device and system.

  • Long-Term Retention: We retain customer and project information as needed for legal, contractual, warranty, accounting, insurance, collection, and other legitimate business purposes

Updating Your Information

If information you have provided to us changes or needs to be corrected, please contact us by phone or email.

Questions or Concerns?

If you have questions about this privacy policy or how Rock City Roofing handles your information, please contact us:

Office Phone: (501) 229-9727
Office Address: 2001 Club Manor Dr Ste U, Maumelle, AR 72113
Office Email: Admin@RockCityRoofing.com

Changes to This Policy

Rock City Roofing may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on our website. Your continued use of our services after such changes indicates your acceptance of the updated policy.